The Weeknd is wasting no time rolling out Starboy. Following the release of the titular track, promotional single "False Alarm," their accompanying visuals (here and here), and anticipation-building album teasers "I Feel It Coming" and "Party Monster," we now have the video for the latter.
In the BRTHR-directed clip, images quickly flash before our eyes: Abel speeds through the desert in a pink sports car before following a mysterious group of women back to a neon-lit lodging, down the hallway, and up a flight of stairs. Cocktails are made, cake is had, the women's eyes turn zombie-esque, and the scenes begin to warp before the Weeknd finally escapes back to the desert--but it still doesn't end well for him.
Additionally, Starboy has returned to the top of the Billboard 200 chart six weeks after its debut; the Weeknd has just been announced as a headliner of Bonnaroo; and he is now rumored to be dating Selena Gomez.