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Oprah Winfrey, Ava DuVernay introduce "Queen Sugar" to Essence Fest audience

Premieres this September on OWN.

Mariana Sheppard // OWN: Oprah Winfrey Network

The queen of daytime television, Oprah Winfrey, made her first appearance at the 2016 Essence Festival on Saturday (July 2) and gave an(other) official cosign to director/activist Ava DuVernay. In front of a packed crowd at Legacy Kitchen in the mid-section district of New Orleans, that included the cast of Power, Tina Knowels, Mona Scott-Young, Stevie J. and more, Oprah and DuVernay introduced their new show, Queen Sugar, which will air on Winfrey's OWN network.

"The experience of Sugar has been elevating on every level," Oprah told the audience.

Backed by the show's cast, including Tina Lifford, Omar J. Dorsey and Dondré Whitfield, among others, DuVernay waxed poetic about the media mogul's support.

"We stand here in a space by the only Black woman who owns a network," the "Selma" director said the cheering crowd.

"If you love Black men, if you love Black women, you will see something you'll love," DuVernay continued, in reference to the upcoming series.

Queen Sugar marks DuVernay's first original collaboration with OWN. Shot on location in New Orleans, the 13-episode drama series is inspired by the novel from Natalie Baszile and centers around an estranged Saint Josephine family who inherit their late father's sugar cane farm while balancing their daily struggles in the deep south. Queen Sugar premiere's on back-to-back nights this fall September 6th and 7th on OWN.

Watch Oprah and DuVernay at the Queen Sugar cocktail reception below.

Oprah toasts Ava DuVernay after the screening of the director's new OWN series.

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