Just weeks after Kanye West announced his expanded partnership with Adidas, Future has revealed his shoe deal with Reebok.
Posting the news on Instagram with the hashtag #FBGREEBOK16, the singer shared photos of himself in the new InstaPump Fury "Overbranded" sneaker, which will be released this fall.
In a statement, Future said, "I'm excited to kick off the summer with Reebok by my side. It's a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family."
Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, said, "Future exudes the type of fearlessness and authenticity that Reebok Classic stands for. This partnership not only continues our brand's longstanding legacy of working with the world's best hip hop artists, but also solidifies Reebok Classic's commitment to never back down from pushing boundaries. I've had a preview of what's to come from Future and Reebok and I can’t wait for everyone to see!"
Kendrick Lamar has previously inked deals with Reebok, as well.