In 2012, Sanj Juneja, a serial entrepreneur born in Canada, founded SpinCycled Entertainment Group Inc., a turnkey entertainment firm with a vision to help artists collaborate and fuse together tech, fashion and film with music to create a new-age of collaboration. Juneja felt that there really wasn't a true mainstream genre of global music and this was because it was extremely difficult for artists to collaborate in real time with other artists throughout the world. To execute this vision, he collaborated with two artists that he had never met in person: Arpan Bhattacherjee (AKA Arpan) an Indian DJ by way of the Bay Area that has spun at some of the largest nightclubs in the world and Renee "Shi" Wisdom, a Toronto recording artist that has worked with Drake, Rita Ora and DMX.
The track that the team envisioned would fuse together EDM and Bhangra (classical Punjabi folk music) with dancehall reggae vocals. Due to the complexity of the track and inefficiencies of working cross cities and countries, the track took two years to perfect. The hard work, however, paid off when the team would be awarded a prestigious grant in Canada (an award The Weekend, Justin Bieber and Celine Dion have all won before) to shoot their music video via one of the most highly-sought after film companies in Canada, Revolver Films. From a SpinCycled perspective, selecting Kristof Brandl as the director was a no-brainer. Brandl shot Drake's "Jungle" short and also Zedd's, "Beautiful Now" video. The striking visual, shot entirely in Trinidad, provides a four-minute escape into the lives of locals and features mesmerizing dancers, fast-action motorcyclists and matches the intensity and creativity of the track.
Watch his video on REVOLT the week of June 20th, 2016 at 2:00 p.m. and 8:00 p.m. ET! Let us know your thoughts on his video by tweeting @RevoltTV and using the hashtag #SpotlightOnRevolt