Add this to the list of things Kanye West can now boast about on his next album. Or Twitter tirade. Or paparazzi run-in. The rapper has just been named Artist of the Year by the Webby Awards, the leaders in honoring Internet excellence. And considering the Internet was one of the 14 “categories of influence” West was aiming to master under his creative content company DONDA—how dare you laugh at him—we’re sure he’s basking in this newly-appointed title.
The Webby Awards are recognizing the rapper for his “The Life of Pablo” album release, specifically noting its live-streamed debut at Madison Square Garden that simultaneously broadcast at theaters around the world, its exclusive stream on Tidal (which then led to the high-def music service shooting to the top of the iTunes App Store), and its unpredicted, no-promo roll-out; remember the terribly nonchalant “It’s up” that introduced “No More Parties in L.A.”?
Naming him “an unmissable voice online and an unstoppable force in the digital music arena,” The Webby Awards’ statement said: “[We] are excited to honor Kanye West as Webby Artist of the Year in recognition of the incredible digital heights he has reached. A leader and innovator in the music industry, Kanye is changing the cultural paradigm of how music is shared, released, presented & consumed.”