Justina Valentine has proven she's a clever, quick-witted lyricist, a songwriter with a knack for a memorable hook and an irresistible chorus, and a video performer with an audacious fashion sense. Once you've seen her, you won't forget her; once you've heard her, you'll never mistake her voice for anybody else's. On her steady climb to mass recognition, she's picked up new fans and new abilities with each release. Every time she comes out with a new song, she shows off a new skill. With the hypnotic "Muse," she demonstrated that she could be a sultry, seductive singer. With the sassy "All The Way"—a track that features the acclaimed Arizona emcee Futuristic—she showed off her dexterous rapping. So What makes Justina Valentine grind so hard?
Start with where she's from: Passiac County, a fast-moving, multi-ethnic area in Northern New Jersey. People from this neck of the woods learn to be resourceful, and while it might not be the biggest market in the nation, there are diamonds hidden in these Jersey streets. America has just recently woken up to the talent in the 973 area code—Fetty Wap, another resident, became a chart-topping sensation in 2014 while staying true to his home base. Fetty graces Justina's salacious "Candy Land," (a song that isn't exactly about boardgames) with his distinctive vocals. "Candy Land," "All The Way," "Muse," and eight other irresistible tracks are all on Scarlet Letter, Justina Valentine's debut album—a sizzling amalgam of hip-hop, R&B, soul, electro-pop, and east coast attitude that seems sure to make Valentine a star.
And if you don't believe us, believe the people at MTV. Justina Valentine will be starring on the latest season of Nick Cannon's Wild n' Out and her steamy video for "Candy Land" will be added to the network's rotation. Her music has also already been heard on MTV's True Life and the VH1 reality series Mob Wives; other shows that have licensed her songs include Running Russell Simmons, Logo's A-List NY, and Steven Spielberg's NBC hit Smash. Her energy, her versatility, and the sexy insouciance of her songs and her personality makes her a natural fit for television. Scarlet Letter feels like a perfect soundtrack to this moment in popular culture: it's down and dirty, but never unwelcoming; it's confessional, but never glib, it's artfully damaged, colorful, wonderfully weird, and sometimes downright funny, too.
Yes, Justina and her collaborators have captured something filthy, thrilling, and essential about life in 2016. This spring, she supported the release of _Scarlet Letter _on the 30-city Hate Us 'Cause They Ain't Us tour, electrifying crowds with her kinetic stage show. Alas, that tour is now over, and if you missed it, you missed an artist that prides herself in putting the "show" back into "show business." For the moment, anyway; you're certain to have an opportunity to see her out on the road again soon. She's going to keep doing what she does best—grinding, challenging herself, and bringing her music to her fast-growing audience. We wouldn't expect anything less from a talented, hard-working, smart-mouthed superstar-in-the-making.
Watch her video on REVOLT the week of May 16, 2016! Let us know your thoughts by tweeting @RevoltTV and using the hashtag #SpotlightOnRevolt