The success rate behind Drake and his stock-raising co-signs has been fodder for investigative thinkpieces for quite some time now. Its influence is so strong that fans even refer to the co-signs as the "Drake Stimulus Package." But when it comes to which artist has the biggest reach in music, the name Taylor Swift trumps most.
Case in point: Swift's "Jumpman" performance in Apple Music's new ad that dropped on April 1st generated a sales spike for her fellow star-cosigner. Since the pop star's treadmill faceplant in the commercial hit online, Drake's "Jumpman" single with Future rose 431 percent worldwide.
The video has since earned a whopping 12 million views (and counting) on YouTube and 1.4 million likes on Instagram.
"To really get an idea that was simple, informative and funny with hooks is really like writing a song," Larry Jackson, Apple Music's head of content, told Adweek. "With an artist that's got 73 million followers on Instagram, that's bigger than NBC, CBS and Fox and the viewership of prime time combined."
T. Swift's got the juice.