REVOLT today (March 8) announced REVOLT 2 Vote, an initiative to help get more young people engaged in the 2016 political cycle.
As a part of our news coverage, REVOLT will use its unique expertise and positioning with our audience to encourage engagement and discussion on critical issues leading up to Election Day, including gun violence, the economy, immigration, educational access, LGBT rights and more.
"Our young target audience is the most multicultural generation in U.S. history, and we are launching REVOLT 2 Vote to help better connect this powerful group to the political process, and help those in power better understand how to engage them in return," said REVOLT CEO Keith Clinkscales. "The 2016 presidential election will be the first or second time many young people will vote for a presidential candidate and REVOLT wants to help make sure their voice is heard, and their interests are well represented."
REVOLT’s election coverage will be led by REVOLT host and Chief Political Correspondent Amrit Singh—a culture journalist, documentarian and lawyer— who will pen a weekly "Facts Only" column for REVOLT2Vote.com and conduct on-camera interviews with notable figures about policy and issues affecting the Millennial audience.
"Whether you're talking politics or art with this emerging generation of voters, authenticity comes down to two things: Synthesis and immersion," Singh said. "We've sought to go deep and break genre with our reporting these past few years, and we'll use that experience to create a space that's relatable and reliable, in order to inform and amplify. I hope to interview every point of view, because as we saw most recently in Iowa, literally every vote counts. REVOLT 2 Vote exists to make them count."
In addition to the original coverage, REVOLT will provide expert curation of discussions around the presidential campaign, offering a concentrated feed focused exclusively on helping young people better understand key issues and the positions of the leading candidates. REVOLT is developing a "kitchen cabinet" of passionate young political voices, including political organizers, marketing experts, members of the media, and community leaders. The REVOLT 2 Vote Street Team will help our audience not only stay informed, but deeply engaged on social.