clock menu more-arrow no yes

Filed under:

A Trip To Kanye West's 'The Life Of Pablo' Pop-Up Shop

'Ye bring 'em out for his merch mission.

Kevin Winter // Getty Images

NEW YORK, NY—When there’s a will, Kanye will find a way. After publicly exclaiming that he was $53 million in “personal debt,” ‘Ye surly found his way to capitalize from his latest project, The Life Of Pablo.

Last week, Mr. West took to his personal Twitter account to inform all of his fans that he’d be hosting a pop-up shop this weekend Starting Friday, March 18th and ending on Sunday, March 20th.

Located at 83 Wooster Street, the pop-up shop consisted of all things Pablo: From beanies to dad hats, coaches’ jackets to hoodies, and even recycled vintage denim jackets ranging from about $250 to $400 dollars.

Now while, the jackets were pretty pricey, the rest of the apparel ranged from about $40 to $100, which isn’t bad if you were lucky enough to get to the front of the line before it closed.

After speaking to a few of the fans in line, we found out that many of these people that stood out side of the location of the pop-up shop had been standing there since midnight the night before just to ensure they’d get to see The Life of Pablo merch up close and personal.

The line, stretched for blocks and blocks to the point where traffic on Wooster Street wasn’t allowed. Only ‘Ye could turn the whole Wooster Street in to Pablo headquarters for the weekend. Police were hired to maintain order and regulate the lines of people. We guess there’s not much you can do to come between a man and his fans.

If you didn’t get a chance to see it before it closed, don’t worry. As unpredictable as ‘Ye is, we’re sure this isn’t the last of him we’ll see.

Sign up for the newsletter Join the revolution.

Get REVOLT updates weekly so you don’t miss a thing.