Apple Music continues to expand their cross-genre catalogue.
Recently, the mega-music streaming platform has announced their partnership with Dubset Media Holdings, a digital distribution company. The partnership will allow Apple Music to stream remixed and DJ mixes that had been previous absent from licensed services due to copyright issues. Before this venture, it was near impossible for streaming services to pay royalties for the artists featured in mixes. Now with Dubset’s MixBANK, songs are analyzed and effectively identified in order to pay labels and artists.
Apple is just the start, says CEO Stephen White of Dubset, “The goal is to bring this to all 400 distributors worldwide. When you think about unlocking these millions of hours of content being created, it’s significant monetization for the industry."
The agreement with Apple and other music generated services, is like newfound money for these newly licensed mixes and artists.