M.I.A. and apparel upfront H&M are seeking 1,000 tons of unwanted clothes to be recycled and turned into new garments, in hopes to bring awareness to World Recycle Week taking place April 18-24.
As part of their efforts, M.I.A. will also release a new music video on April 11 through H&M, that will focus on “the environmental impact of clothes sitting in landfills around the world.” Aside from M.I.A.’s cultural activism, H&M will also bring a handful of performers on board for the video, with bloggers and designers showing off the duds they’ll be recycling in “rehaul videos.”
Those who would like to donate and recycle their unwanted clothes, can bring them – regardless of the condition – to an H&M store, where they will receive a store voucher in return. For more information on the garment waste and collectibles, visit their website for further details.