If it ain't broke, right?
Though it's been four years since Bruno Mars released his last solo album, his contribution to Mark Ronson's record-breaking "Uptown Funk" last year kept him ubiquitously nestled in our eardrums and because Mars isn't a fool, his latest offering--"24k Magic"--falls very much within the same vein of that hit.
The singer playfully teased the drop yesterday:
Ugghh..About that single tonight. Been a rough week, exhausted. Also, gotta pick a friend up from the airport early tmrw. Rain check???— Bruno Mars (@BrunoMars) October 7, 2016
But broke his poker face shortly after:
NAH FUCK THAT! Not only am I droppin the single tonight, imma show y'all the album cover too!! #24KMagic— Bruno Mars (@BrunoMars) October 7, 2016
He then shared the artwork for his upcoming album, also titled 24K Magic:
But promised an even bigger gift, not just the track but its accompanying video:
BUT WAIT, THERE'S MORE!!!!!— Bruno Mars (@BrunoMars) October 7, 2016
Not only am I releasing the single AND the album cover, IMMA DROP THE 24k MAGIC MUSIC VIDEO ON DAT ASS TONIGHT!!!!! LETS GOOOO!! #24kMagic— Bruno Mars (@BrunoMars) October 7, 2016
After kicking off with a Vocoder-affected intro that recalls Roger & Zapp's greatest tunes or even 2Pac's "California Love," some classic record-scratching segues "24K Magic" into its true identity: a P-funk party. Twinkly electro keys and a synthesized bassline drive the track that's scattered with sirens, falsetto, and Mars' most cocky lyrics:
"Wearing Cuban links / Designer minks / Inglewood's finest shoes / Don't look too hard / Might hurt ya'self / Known to give the color red the blues / Oh shit, I'm a dangerous man with some money in my pocket / So many pretty girls around me and they waking up the rocket / Why you mad? Fix ya face / Ain't my fault y'all be jocking."
And in the clip, Bruno and his crew have the time of their lives hitting Vegas via private jet to cruise down the Strip, dance on city sidewalks under bright lights, party with pretty girls, sip champagne, win big at the casino, wreak havoc in hotel hallways, and ride a jetski through the famous Fountains of Bellagio.
Naturally, the whole clip feels coated in gold.
'24K Magic' is due November 18.