The Roc boys are in the building. Roc Nation founder Jay Z is on track to be the first rapper inducted into the Songwriting Hall of Fame. And now his counterpart, Roc Nation Latin CEO Romeo Santos, is making history as well. His song "Propuesta Indecente" was named the all-time top song on Billboard's Hot Latin Songs chart. In other words, Santos has the hottest Latin song of the last 30 years.
Santos, aka "The King of Bachata" is a multi-platinum, multi-award winning composer and producer who is one of the most influential figures in Latin music. Nicki Minaj, Drake, and Kevin Hart all appeared on his 2014 album Fórmula, Vol. 2. Santos' 2013 song "Propuesta Indecente" spent 125 weeks on the Hot Latin Songs chart from August 2013 to December 2015 — 123 of those weeks were in the top five. The video, below, has more than 1 billion views on YouTube.