Continuing his series of campaign ads with GUESS, A$AP Rocky updates his collaboration with a nostalgic cameo alongside supermodel Naomi Campbell. Drawing heavily from the brand’s ‘90s archives, with silhouette shots and signature graphics from the golden days of hip-hop, Rocky told Complex, "I just thought about my nostalgic childhood, with hip-hop and growing up in Harlem and the Bronx, and remembering GUESS played a big part in that. But kids these days have no knowledge of that. I just felt like it was necessary to tell them that GUESS was actually lit back in the day."
And who better for Rocky to enlist than Campbell, one of the most in-demand models from that era, for a pretty intimate '90s cozy campaign.
Check out the video below, ahead of the collection release at Opening Ceremony and Union Los Angeles on February 15.