Remember when Zane Lowe made the announcement he was exiting his long-time residency with BBC Radio 1 for what we now know was a lateral move up by his partnership with Apple Music? Well, after four of the British radio station producers followed suit and jumped shift to Apple, BBC has revealed their plans to launch their own streaming service.
More comparable to direct competitor Spotify, the station outlined their mission in the British. Bold. Creative report as a feature playlist-centric service that would give listeners unfettered access to over 50,000 songs available in the BBC catalog. Although it’s a painstaking stretch from the 30 million-plus songs offered on leading streamers Spotify and Rdio, the plan is to be the middle market between curating custom playlists and discovering new artists.
"Our music product would be the only one in the market which would be fully open and integrated with other digital providers," the report confirms. "Users will be able to transfer playlists between digital music products, and access them after BBC availability has expired through third-party providers."
Falling in line to the recent string of services Tidal, Apple Music, and SoundCloud, BBC wants to reinvent its role as the “trusted guide” for not only UK listeners but worldwide. With its prominent residency show led by James Blake and its flagship being noted as the headquarters for debuting music overseas, BBC also wants its service to be artist friendly and is “working to license the product in a way that benefits” them fairly.
With that being said, third-party providers make room, because BBC Radio 1 is looking to expand digitally and globally.