Lupe Fiasco’s 2011 album Lasers wasn’t quite the success Lupe was looking for.
Despite the massive campaigns, pop-up experiences with the artist and the album debuting at #1 on the Billboard charts, Fiasco was clearly not happy with the response to the project. The rapper, who is known to be extremely vocal about the politics of the industry and being stripped of his creative power over the years, has now taken to Instagram to announce a fitting way to get rid of any unwanted or unused physical copies—burn them! Yes, like literally, you can dispose of them with an actual laser, how fitting.
In the post, he explained he could erase time and that he wanted, “not to make another album but to do something waaay stupider… I want to unmake an album.” Inspired by the time Atari buried unsold copies of its "E.T. The Extra Terrestrial" game in 1983, Lupe is evidently not happy and wants the album to go up in flames. But fans shouldn’t expect any money or an apology in return, just a contribution to the good cause of disposing unmotivated material. Seems fair enough.
Read his entire offer below, and fire the laser at your own will.