There’s new rules and politics when it comes to releasing music nowadays. With more streaming services to choose from, it’s a tug-and-pull to see which platform will hold rights to your favorite artists’ albums.
When Coldplay withheld their last album Ghost Stories from Spotify for four months after releasing the physical and digital versions, it comes as no surprise the band’s seventh studio effort didn’t show up on the Spotify catalog when it hit Apple Music last week. Now, Spotify has confirmed that A Head Full of Dreams will be available to stream on Friday, December 11.
Announcing in a subtle statement that the album, “will be available from Friday 11th December. Come back then to listen,” reportedly is just the beginning collaborations between Coldplay and Spotify. Although, the strategy to encourage purchases over streaming seems to be working in the band’s favor. In comparison to Adele’s 25, Dreams sold more than 160,000 copies at the mid-week mark, which is a margin of 2,000 units.
It’s a conscious business issue that despite fans accessibility, will be a win-win in the long run. So hang tight, just a few more days Spotify users.