2 Chainz Dabbin' Santa sweatshirts took over Instagram over the holidays, as rappers, celebs and fans alike posted pics of themselves in the festive attire.
Now, Chainz is ho, ho, ho'ing to the bank. In an interview with Forbes, he revealed he made approximately $2 million from the Xmas swag. Of that, a large portion will go to charity, he promised.
"We made close to $2 million in revenue. I had a numerous amount of celebrities helping with the shirt. It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN," 2 Chainz explained. "So I could not continue receiving those blessings without giving back at the end of the day.
"For us, it’s about putting it together independently, with nobody really being the boss," he continued. "We’re creating our own way to give back, to do something for people. We’ll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me."