We spend the majority of our time staring at screens, TV, movie, computer and, yes, even smartphones. It goes without saying the relationship between our eyes and our phones is tighter than a Kim K. dress. So, while we're there, what are we looking at exactly?
Apps, of course, and according to Nielsen, Facebook is dominating our time, with Facebook (1), Facebook Messenger (3) and Instagram (8) landing three of the top 10 spots in terms of unique users. Facebook sits at number one with no competition as the app has on average 126, 702,00 unique users.
Google could make an argument for domination itself, as they occupy spots number 2 (YouTube), 4 (Google Search), 5 (Google Play), 6 (Google Maps), and 7 (Gmail). YouTube pulls in behind Facebook with 97, 627, 000 unique users.
Rounding out the top ten is Apple Music and Maps by Apple.